Monthly Archive October 2018

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Outdoor Digital Signage

Outdoor Digital Signage
There are plenty of challenges when implementing outdoor digital signage but despite this more and more digital displays are being built outside to take advantage of their higher audience numbers these outdoor digital advertising displays can create. While the most obvious obstacle for taking a industrial grade LCD display outdoors is shielding it from the weather, and in particular rain, the problems associated with the sun can be equally as hard to overcome. Video Walls
The problem with the sun and outdoor digital signage is that direct sunlight will often make the screen unreadable. Not only can sun cause glare (you should know what that is like when you attempt to watch the TV at home throughout the summertime where quite often you are forced to shut the curtain to watch the display obviously ) but even when there’s absolutely no glare in bright sunlight the display will appear dim and hard to read. However there are methods to ensure the display is as readable as you can when taken outdoors:
Brightness
Ensuring you have the cleverest kind of display potential will go along way to making sure the display is readable. The minimum display brightness for any outdoor LCD display should be 800 nits but LCD using 1000+ nits can be found and must be considered when seeking to get into outdoor digital signage. It should also be mentioned that in general industrial displays have higher nit values and therefore are better suited for outdoor signage screens.
Anti-glare technology
Preventing glare is done in many of ways. Optical bondng, anti-reflective glass and tinting are just some choices. Sadly, no matter which way you go on that there most likely will be some drop-off in brightness. Direct sunlight may cause more problems than just glare also. Screen burn can develop whether the sun is constantly on it either the outdoor digital display ought to be turned away from the sun or some other solution to protect against this display burn ought to be considered such as warming the display itself.
Bespoke Outdoor Content

A lot of content which works well in indoor locations doesn’t respond well to be taken outdoors. Use colours and designs which are more notable in outdoor locations. There’s often a great deal of trial and error involved with this but check what works and what doesn’t and you should soon develop a flare for designing material that is acceptable for outdoor digital signage.